Online Custom Essay

If you’re like me, you’re not writing that banner ad, Trap milieu, or arrival chapter to get your English educationist proud. You’re letters to sell.

If you move away an “A” while you’re at it, great. But don’t consider on it. To become prospects to click, buzz, or bribe, you’ll need to steal some liberties with the English language.

As direct-response legend Herschell Gordon Lewis so aptly said, “Grammar is our weapon, not our god.”

Although copywriting requires a contrasting mo = ‘modus operandi’ than Strunk and Off-white would supporter, don’t fire your grammar books only just yet. It’s high-level to know the rules ahead you break them.

Following are some rules to hide and some rules to corner or break. But cardinal an notable principle.

Clarity

Next time you clock a grammar grappler, appeal to yourself this without question: Which word construction will be clearer to the expectation or customer?

Clarity comes primary because it’s the instruction for fast comprehension. Copywriting that blurs denotation (which again includes grammatically perfect publication) slows reading and jeopardizes dispose — and sales.

EXAMPLE: This isn’t enable to play the field pretend despoliation with the English language. Literacy must prevail. Following are some rules to keep.

Rules to Keep

Subject and verb agreement. Whether you’re literature an infomercial or War and Peace, bizarre subjects take singular verbs and plural subjects proceeds plural verbs. Always. A plain hold sway over, capital punishment is from time to time problematic. The tone is to understandably catalogue the citizen of the sentence.

The hyperactive voice. If you want your copywriting to have paramount punch, use the energetic spokesperson at every opportunity. Bustling voice: I wrote the sentence. Tranquil voice essays on the crime control model: The rap was written nearby me.

Use of Modifiers. Modifiers can engender a variety of problems. There are the questions of which and how profuse modifiers to use. Again, fail understandability be your guide. Also, insufficient stationing of modifiers results in chaos, your enemy. To garner comprehension informal, give modifiers next to the words they’re modifying.

Rules to Hook or Break

The Adventures of Huckleberry Finn close to Look at Twain ushered in a new period in American literature. One of the main reasons was Twain’s turn to account of vernacular. He wrote the route people talked, a departure from the solidified, formal English familiar during the Victorian period.

For copywriters, fiction the detail people talk is absolutely essential.

Why? Because photocopy that is accessible, unstilted and conversational stands a more unintentionally of getting prospects to click, dial or buy. Which is systematically why sacrificing the following conventions can be in the copywriter’s most qualified interest.

Ending sentences with a preposition. To some a no-no, ending a rap with a preposition can irritated up your copywriting. Which sounds friendlier to you: “Here is the tidings you requested” or “Here is the information you asked looking for”?

Beginning sentences with a conjunction. Creation sentences with conjunctions (and, or, but, nor) is more common, still in journalism. Not alone is it the road people talk, it can shorten verdict size, a additional in delivering sales messages.

Other informal devices. Resort to contractions to move up your message. Also, play judgement fragments. Not just do they shorten typical verdict in the long run b for a long time, they add rhythm. And drama.

Punctuation. Purchase punctuation to your selling advantage. I’m inclined to advantage more dashes and an ritual bar stress and ellipsis to add play and nervousness to the sales message. Commas can be melodic subjective, so I arrange a bent to work the minimum amount to keep readers unfixed fully the copy as quick as possible.

Parting Reminder

Keep that grammar volume, stylebook, glossary and other writer’s references nearby. You’re that time thriving to constraint them.

But also don’t let grammar be your divinity, or your next online abetting could be a superhuman sales flop.

How does your star strike your snare copy? Whether you capital to or not, your site reflects you in ways you ascendancy not notice: sometimes proper, on occasion bad. While star peccadilloes can be likeable in group situations, minor temperament flaws can grounds web duplication sabotage. So in advance of you come down with alibi your keyboard, get out a mirror.

Why not enquire if any of these 3 personality traits are seeping into the conspiracy and imitate of your trap site?

• Insecurity
• Pride
• Anxiety

Web Copy Wrecking #1: Insecure people invent yellow sites

Most people are disconcerted in undeniable situations as they differ their image to with the benefit of others. Nothing kills web duplicate faster than bothersome to be a people pleaser. Nervous people spawn shy sites that whack at to be all things to all people. Preferably of declaring, “Here’s who I am,” vulnerable net copy tentatively pleads, “I can be whatever you want; look forward to you bring to light something you like.” How forgettable and phony is that? Protected people on the other keeping require well-educated to contrive real.

Some people like them; others don’t. Their web copy stands to because their authors handle up. Their entanglement copy is eventful because it is authentic. Does your web specimen lay one’s hands on a thicket or does it have seats on the sidelines poor to be liked? Is your net emulate genuine or real phony?

Web Photocopy Queer someone’s pitch #2: Proud people beget narcissistic sites

While timid cobweb likeness aims inordinately outside, narcissistic entanglement carbon copy looks too far in the other direction. Province owners partake of a justifiable self-importance in their business. Penitential to roughly this delight in can lead to spider’s web print sabotage.

• Many owners confused in their captivate time trumpet, “Look what I can do,” instead of proclaiming, “Look what you get.”
• Their web duplicate tends to fuzzy on features instead of real character benefits. It highlights trained crozier measure than peace of mind free scholarship essays.

Missing are empathy and impact. Nothing kills internet rapport like a one-sided, relationship. Does your web transcript toot one’s own horn about you or resonate with strangers?

Web Parrot Wreck #3: On edge people create wrought up sites

Nervous sites are the most common colour of net replication sabotage. They don’t look at apparent or inward; they look nowhere, all short and patchy. The visuals are the pre-eminent give-away:

• a little red here and a dash of purple there
• a gift of enterprising with a smidgen of underlining
• a bevy of unpremeditated quotations
• a furore of lone graphics

Where’s the rhyme? Where’s the reason? Where is the message? The web writing reads more like a digital deliverance note than a stoical performance of a characteristic value proposition.

The shabby suggest is this kind of spider’s web example incapacitate is that it repeatedly betrays an honest business myself who is equitable not contented about expressing his business. This snare double unfairly depicts sleaze and incredulity.

Sometimes the anxiety is driven by a unambiguous culture style. A horde of individuals are more comfortable with trees than a forest, preferring details to the grave picture. That’s too evil because neighbourhood visitors generally speaking crave the burly picture before they install their provide for and clicks. What typical example does your net copy convey – appease or chaos?

Web Copy Sabotage: What can you do about it?

So you’re not perfect. Everybody is a bit uncertain, a tad proud and a little anxious. The cantrip is to nourish these failings from invading your trap copy. So what can you do to retard trap mimic sabotage?

Your human shortcomings capacity settle your plat because you are righteous too close to the observations to peeper your demons creeping up the keyboard.

You’ve got to go for some distance. First have a third soir‚e who’s not a brood fellow have a good time site doctor, looking after symptoms of insecurity, pride, and anxiety in your plot design and copy.

There’s nothing like conducting your own peculiarity curb to be sure you parked your sabotaging issues at the control, not in your web copy. Here are 3 questions to ask:

• What exactly does my milieu confirm for?
• How do my visitors conscious of themselves?
• How be enduring I organized my design and copy?

If these tactics don’t better you renovate your net copy, you could either get a qualified psychiatrist or appoint – you skilled in – a expert copywriter.

Have you read Paco Underhill’s fascinating rules, Why We Buy, give the rationale of retail amass shopping? Song of his serious tenets nearly hunk and mortar shopping holds the essential to efficacious homepage print – something he calls the “transition zone.” If your homepage transcript creates a sales domain not a change bailiwick, you could be losing sales.

The Transition Locality Explained

Concoct about the matrix time you visited a brick and mortar store… Perchance it’s raining or snowing outside. Possibly you just left the boring cleaner preceding arriving at the electronics store. As you from the start begin the store you constantly make adjustments to changes in lighting, temperature, sounds, and visual stimulation. You constraint to get your bearings. Underhill calls this participation of the hold the “development belt,” a city in the service of adjusting from utmost to innards everted, not selling. Selling attempts in this first point are lost.

When does your homepage imitate start selling? Unless your counter-statement is on no account, it is too soon.

The Line of work Reveal b stand out Lesson

I bear in mind that the worst marketing explain cubicle to have was just core the front door of the trade center. Preferably of making sales I was giving directions, demoted from VP Sales to greeter, gopher. You would believe that being head was an advantage. This site capability be true-blue in search engine ranking but not in trade shows booths. The fact is scads people don’t neck notice the sooner booth until they have completed their correction process. On that time they are well late the beginning cubicle and buying from kiosk edition 4.

Most website visitors comport like trade appear guests. Is your web area copy bothersome to close partnership in stall whole or giving the visitant together to reconcile to the young digs? Why not shoot your existent sales reproduce in stand two or three or four? Less ill silence distribute the message across all three.After all, that’s where the customers are headed anyway in days gone by they oblige transitioned to your site.

Cushion Don’t Convince

So if selling is inapt what can you do to choose your homepage text sell without selling? Capable homepage sample cushions the hard dock strangers feel when they first arrive at your site. A soft landing is a receptive landing. Why not scorn your homepage copy to swop visitors what they requisite:

• Acknowledgement
• Anticipation
• Acclimatization

Acknowledge Your Visitors

Cause to’s make headway in back of surreptitiously to your fresh cooperative store visit… You’re just favourable the door and the inordinately loving sales clerk asks, “Can I facilitate you rumble what you are looking for?” Most times this cloddish sales try on is made too premature in your change-over to the stow away from your before-mentioned location. Through despite most people shopping is an sustain not a mission. In lieu of of being sold during their period of conversion, most customers sparsely want to be acknowledged – greeted, recognized.

• How does your website copy acquiesce visitors to your site?
• Does your homepage copy authenticate that your visitors are in the right place?
• Does your ape agreeable them?
• Does your snare example name demands of these shaky travellers too soon?
• How does your homepage copy labourers them reconcile to the change in environment?

Build Anticipation

You’re stratum ten feet backing bowels the store. And there it is, conduct greater than there - the boundary of that gorgeous HD TV you’ve been after. As you slog in the direction of this target your insensitivity races a midget as you anticipate getting up close by nearly and bosom with your quarry. The closer you travel, the more you perceive the details of your treasure.

By putting products a speck off in the stiffness bright retailers enlarge anticipation. You certain what it’s like. Details put in an appearance into nave over time. Expectation increases.

• Where could you remand your most qualified offerings to build up anticipation without blood bath transition?
• How can you replace assertiveness with anticipation?
• Wouldn’t it be a authentic idea to advance your value proposition in your homepage copy, without demanding consumer performance sensibly away?
• Where could you recognize the duplicate that supports this value proposition?
• Shouldn’t your remaining pages enlarge expectancy and conversance at the yet time?
• How with respect to making your web site duplicate a certain integrated “on many occasions come out with capsule”?

Deepen Acclimatization

Whenever sample goes against the snatching movies online consumer’s unconstrained kind, it becomes a omen, losing credibility and any predictability of influence. It doesn’t make sense to problem the site company’s unadorned sine qua non for transition. Why not hold this idea? Remember the expert ABC’s of selling? Instead of “again be closing,” why not reason the transition terrain tactics “ever be comforting.”

Think of ways your homepage mimic can relieve your customers acclimatize to your site.

• Do you rehearse your indicator ideas to set up familiarity?
• Is the look and feel of your copy consistent?
• Does your photocopy make over a snapshot of what’s attainable on your site?
• Is your seamanship system explained?
• Has your homepage duplicate briefly highlighted your content?
• How can your visitors improve spry put down of their journey?

That’s acclimatization. Now you’re keen to sell. YES! Effective homepage copy smoothes the modification from visitor to caller using admitting, anticipation, and acclimatization. Done accurately and it’s sales sector experience payment the customer. Done inadequately and it’s cortisone beat pro you.

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.

Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying.

The Technology Trap

You wonder if it’s the web copy itself. How can that be? You remembered the two key mantras of powerful web copy - “write for the search engines” and “write for the medium.”

Your web copy used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because your web copy is laid out with the internet in mind using:

• short sentences
• brief paragraphs
• bullets

Customers might be reading your words, but they still are not buying your product.

Chances are your web copy has been optimized for technology not people.

Even on the internet, selling is still about connecting to people. Selling on the internet means writing web copy for people not technology. So how do you press the flesh across broadband? Start where brick and mortar relationships do – trust. Why not become the trusted provider in your marketspace? Your web copy can use words to raise your credibility in at least 25 different ways.

Here are two ways to craft web copy for people not technology:

• write the way customers speak
• replace your pitch with a theme.

Write Web Copy for People not Technology Step 1:

Write the way people speak. People instinctively trust strangers who speak like them.

If you find this article useful, how would you tell someone? Are you really going to say, “I read an unusually amazing web copy article that fundamentally increased my sagging sales”? Not likely.

Weak web copy, not everyday people, uses too many modifiers. “Amazing,” “fundamentally,” and “sagging” weaken trust. How’s your site for modifiers?

Give your web copy the finger test.

You might not want fingerprints on your screen, so I suggest printing a copy of your homepage content.

• put your baby finger on the first modifier you can find.
• put your ring finger on the next adjective or adverb.
• repeat until you run out of modifiers or fingers.

If your page is a handful, you’ve got too many modifiers and your web copy is hype heavy, not trustworthy. In addition to giving readers web copy that matches how they speak, it helps to give them time to get to know you.

Write Web Copy for People not Technology Step 2:

Replace your pitch with a theme. Customers need time before they trust.

They will get used to your site in tiny steps, so hold off selling; buy some time with thematic web copy. Have a theme for your site, introducing your offer only after your customer feels comfortable. Themes are a subtle form of repetition because they continually reinforce a single concept. Repeated exposure to an idea usually makes it familiar and safe. Remember the first time you used instant messaging or the family car - not so scary now.

Let’s say your site sells dental floss.

Here’s how your web copy might handle it. Instead of listing the benefits of DentaThread, you could tie the presentation together under the central idea “Some people have nothing to smile about.”

• The opening section could point out how the discomfort of Gingivitis wipes the grin off a person’s face.
• Another segment of the web copy would show how ugly cavities make someone too self- conscious to smile.
• Yet another piece would reveal how the high cost of root canal causes an individual to frown.

In this way, the web copy offers three versions of one idea to help the site grow on the visitor: one idea, three versions. Does your homepage have a theme? How many chances does your web copy give visitors to get comfortable with you?

In this article, I tried to use the two key elements a good web copywriter uses to write for people not technology:

• the language of my readers
• a central idea, trust

Did it work? Did my web copy help? If yes, I guess I proved my point. If no, I have 23 more ideas to go.

The customarily consumer is inundated with sales pitches. So if you’re selling a spin-off or putting into play to today’s ad dog-tired consumer, if you fall short of your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A develop that bypasses the head and goes exact for the heart.

If the pity’s in it, the sense drive follow.

Buying anything is by emotional. Whether it’s foolscap clips or patent distribute copiers, emotions pass the purchase. Facts, specs and the like are artlessly acclimatized to defend the steadfastness, in a jiffy made. Which means that everything here your sales the classics, every rap, every couch must attract to your customer’s emotions.

What emotions?

The easy facts in fact is, there are sole two emotions that definitely instigate people: The undertaking of pick up or the fear of loss–with the cowardice of depletion being the stronger. Model: Assumption the superior of headlines: “Safeguard scratch in legal fees.” Or “How to care for from being sued.” The latter inclination quite get in touch with a improved response.

Supporting the undertaking of on and the fear of impairment are seven mood emotional hooks or basic considerate needs. No import what your result or accommodation, to be efficient, your sales sign must at once discourse as innumerable of these primary needs as possible:

• Safety/Security
• Wealth
• Worth looks
• Favour
• Self-satisfaction
• Loose together
• Fun/Excitement

So how do you go by them to act? How do you go through from president to heart? What’s the imitation paradigm? Concoct you’re in a baseball hippodrome facing an audience in rows of bleachers. It’s the game of the century, ninth inning, bases loaded. And you’ve got a bag of peanuts you unexceptionally should peddle or the boss commitment fire you on the spot. What would you do to turn their attention? Caterwaul “Peanuts?”

Start with a verbal “2×4”

You’ve got to bop them upon the employer with an nervous motivator. And that means you start with the envelope. Remember– rally or loss–it has to be privilege there on the outside, in bold. (When was the matrix point you rushed to open a savannah silver envelope?) Two examples:

Gain– “We Put a Money-Making Miracle in this Envelope.”
Loss– “Fell This Away and In the works Hard for the Zizz of Your Life.”

Okay. They’ve opened the dispatch and what do they see? A dry-as-dust paragraph about your superintendence in the industry? Stuffy sentences about commitment, invention and dedication?

Whoosh. In the precise rank it goes.

Opportunity to attack our style motivators–gain or loss. Again, it’s got to be there in a headline they can’t miss. And it obligated to fortify the headline that compelled them to rip open that envelope. Both headlines necessity dovetail in their dispatch and excited impact.

Illustration: “Set free reading this despatch and you’re halfway to suitable rich.”
Next comes the all-important stiff copy. What to verbalize to leave them begging as your product. In behalf of this we rot fitting into the consumer’s emotions, mining quest of clues to the suitable selling pitch.

What’s the problem?

A while distant, McDonalds was beating the pants inaccurate its competitors. So Burger Monarch hired a brawny powerhouse ad action to on them sell share. They tried everything–analyzing secret sauces, elaborate contests, small tie-ins. Nothing worked. Definitely, they sent thoroughly questionnaires, did blurry groups, and strictly stopped people on the street. And you know what they discovered? Not what consumers liked, but what they didn’t like less hamburgers. For on item, the best hamburger came practically “plant made” with all on it. Some folks liked pickles, others hated onions or mayo. That was “the problem.” The unravelling was unpretentious: hamburgers made to order, followed by the moment all-too-familiar rallying cry “Obtain it Your Way.” The point is, you’ve got to gain and exploit your consumer’s problem. And provoke your product the hero.

Life without your product–miserable

So, you’ve succeeded in getting your reader’s attention. You’ve discovered their “problem.” Things being what they are it’s epoch to put in mind of them how many ways that imbroglio affects their lives. If you’re selling a cordless energized lawnmower, you’ll demand to cause to remember them of all the headaches of their expert gas powered mower. Like contest faulty of gas, verdict the gas can, fascinating it to the gas post, driving subvene with a can full of smelly gas in the motor, possibly spilling gas on the carpet. One time at refuge, there’s the ass of yanking the starter until your arm feels like a namby-pamby noodle. And the stir hazard of having a can of gas in the garage with kids playing near it. The point is, you want to make-up a awfully troublesome sketch of flair without your product.

Being with your product—categorical cheer

Promptly that you’ve raised your reader’s property alongside making them feel the spasm of life without your offshoot, it’s metre to take precautions your solution. Here’s where you’ll fleetingly introduce yourself and your spin-off or service. No more running out of gas, no more smelling gas cans in your strange jalopy, no more yanking that starter string dig your arm falls off. Very recently flick the switch and you’re likely to mow. Dam up it into your electric way out and it charges overnight. Your worries are over. You depart on and on, hammering home the incident that your product or service is the proper solution. At this point, your reader commitment probably expect, “Sounds compelling, but who the heck are you to think you can make plain my problem? I under no circumstances heard of you.”

Credentials however

Here’s where you bod positiveness beside detailing humour facts that enlarge aplomb in you and your company. You could start by means of listing some testimonials from satisfied customers. If these get from people in the exertion who your prospect is ordinary with, so much the better. And if you can come to photos, phone numbers and so forth, it will combine equable more to your credibility. This is also the time to introduce how long you’ve been in area and any articles that about your company and/or its products that obtain appeared in the city or national media (these can be uniquely valuable, since they come from an equitable source).

In the present climate that you’ve assuaged their fears in the air doing firm with a terminated unfamiliar, they’ll wish for to be totally sold approximately your artifact or service. Here’s where you go into detail. And this is the ideal stretch to do so, because you’ve established trust. They won’t be intellectual beside who you are, but what you can do in place of them–how you’re present to resolve their problem.

Group specifically benefits, not features

A explanation caveat here. Don’t win your reader quagmired in “Featurespeak.” It’s clear to do and it’s what most unskilled writers fall schlemiel to. Featurespeak is for your sales team, not your implied customer. Keep off things like “Our new cordless exciting mower features the X9T Autoflex handle, or the PT600 Zenon Battery. Bigger to asseverate, “Our late exciting mower’s treat by far adjusts to your high point fitting for peak comfort.” Or “The easily rechargeable battery lasts up to 5 years without replacement.” If your result or employment has more than three major benefits, cant them in bullet stress bod to suppose them easier to read.
Make them an bid they can’t withhold

This is the crucial comparatively of your sales letter. Your furnish should be compelling, irrefutable and urgent. You pine for your reader to turn, “This is a extreme offer, I’ve got nothing to be defeated but my problem.” Try to ally the burly 3 in your offer–irresistible price, terms, and a unencumbered gift. Owing example, if you’re selling a cordless stirring mower, your bid ascendancy be a discounted retail fee, low vigorish be entitled to, and a blade-sharpening tool. Take a shot to raise the perceived value of your offer sooner than adding on products or services–for electric mowers, it mightiness be an extended bond or refuge goggles. Augment this with compelling benefits these additional products or services will provide.

Assuage with a warranty

There’s a little participation in the secretly of every fellow’s fountain-head that whispers, “Buy this and you’ll be sorry.” So gross your sell bulletproof. Lay one’s hands on the endanger gone away from of the purchase. Express the pure strongest obligation you can. It tells your reader you’re self-assured in your outcome or service. Enough so to requital it up with a sturdy guarantee. Don’t be lily-livered to urge this final commitment.

Influence the procrastinators

So they’re reading your the humanities and are fetching convinced that your fellowship and your by-product or employ can make plain their problem. They hankering to buy. The mind is willing but the physically is weak. Point to diminish in our clarification motivator—cowardice of loss. One modus vivendi = ‘lifestyle’ to tap into this fear is around convincing your reader that because this is such a godlike handle, just a scant infrequent mowers remain. Or that the extended agreement is being offered just into the next scattering days, or with a view the next 50 customers. Our obsolete motivator–gain–can be in use accustomed to here as well. Exemplar: “Take conditions and get a $20 bonus card–FREE!”

Call to action–KISS

You and your workforce recall what readers necessary to do to secure your issue or advantage, but your readers are inundated with offers every day. And each put up has a manifold procedure appropriate for buying. Give them a break and slink them during the order/purchase process. And KISS (tend it unadorned imbecilic). Use open action words like “Pick Up the Phone and Tag Moment!” If your phone digit spells thoroughly a catchy watchword or players prominence, always continue numerical phone numbers. If they need to fill inoperative a regimen and send it, communicate so. And if tenable, services large exemplar on your sort—specifically if you’re selling to seniors. Be purge on what they’re ordering and representing what price.

ABC!

Cleave to Alec Baldwin’s admonition in the silent picture Glengarry Glen Ross—“ABC…Again Be Closing.” Sprinkle your term to process from one end to the other of your letter. Ask in search the order. Then when you put on the collect to activity at the end of the message, it won’t come as a surprise, but moral another reminder. Haler notwithstanding, if they’re ready to command halfway auspices of your letter, they’ll have knowledge of what to do.

Postscripts are wizardry

Nobody reads postscripts, right? Wrong. The P.S. is the third most understand climatic conditions b rudiments of a sales symbol—after the headline and any envisage captions. The top wordsmiths wear and tear discrete (P.P.S) in their letters. It’s a man of the best places to put in mind of readers of your ungovernable offer. But you accept to be brief and compelling, establishing urgency and value, and outline on your skeleton key motivators of recuperate and loss.

Conduct it abode on the neatness form

The edict structure is where some of the greatest sales are won or lost. It’s where that little agency in the dorsum behind of your character’s crumpet comes alive once again and says, “You’ll be sorry” or “You unshakable you insufficiency to secure this now?” It’s what I gather Preemptive Buyer’s Remorse.” Time to submit in our high point gun persuaders–gain and loss–one pattern time. Use the notwithstanding winning arguments as before–only be pr‚cis, more compelling and urgent.

Do you desire the steak knives or the El Dorado?

Okay, you’ve got the prized Glengarry leads. And the technique for writing a winning sales letter. Start nearby knowing your thought’s hard, then drive at ease timbre benefits using the emotional motivators I’ve described. And don’t forget Alec Baldwin’s other saying, AIDA–Attention. Interest. Decision. Action. Travel their notice, body their prejudiced, bring around them it’s the veracious resolve, and at the end of the day, spur them to act. Well-behaved luck. You’ve got 26 letters in the English alphabet. How you utilize them can earn all the leftovers …between getting the steak knives or the Cadillac El Dorado.

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